Solidifying the student's connection to Huntington area and improving quality of life could be obtained by organizing activities around the area's abundance of natural recreation.
Marshall could connect with regional ski and state park resorts to arrange group events for students - increasing more human to human social interaction (Rather than social media) and encouraging outdoor and physical recreation. This could actually coincide with learning, as well.
Science departments could arrange for cave explorations and nature hikes, which provide for a learning outside of confined classrooms. Sports medicine could promote outdoor activities and create opportunities for students of other fields of study, but also give them a chance to gain hands on experience in organizing activities.